DIGITAL TOOLKIT
Spreading the word about UQ Giving Day is easy! Browse through the content below, save or download what best fits your audience and share between now and Wednesday 15 October.
Build your own messaging
Visit the campaign page for the cause you are most passionate about and draw inspiration from this information to share with your networks! Below is our recommended formula to building the most impactful messaging:
UQ Giving Day
date
Join me for UQ Giving Day on Wednesday 15 October
Giving
cause
Your support of [cause] will [personalise]...
Call to
action
Donate any time between now
and 15 October...
Written email content
A personal message can be the most effective way to encourage action. Reach out to your colleagues, friends and family via email to really make an impact.
In the lead up
UQ Giving Day is coming on Wednesday 15 October 2025. This year, I’m supporting the [CAUSE]. This cause is important to me because [REASON]. If you’d like more information, or to donate, please visit this link: [URL]
On Giving Day – 15 October
Today’s the day! Last week I emailed you to share that I would be supporting the [CAUSE] for UQ Giving Day. I’ve made my donation and would like to invite you to make one too. I’d love you to join me, as we create change for Queensland.
Day after Giving Day – 16 October
If you joined me this UQ Giving Day, thank you. Donations like yours open the door to brilliant minds from all backgrounds and supercharge the opportunity to do good. Thanks for joining me as we imagine a better world for all!
Social media recommendations
Tag @uqalumni in your posts and reference #UQGivingDay #BeAChangeMaker!
FLYERS AND POSTERS
We have created promotional flyers and posters that can be shared widely within your communities. Simply click and save each image to your device to begin sharing!
If you are local, we also have prepared printed versions of each of the assets below. If you would like to collect any of these assets from our St Lucia campus or would like access to the print ready files, please email us!
OTHER IMAGES
Do you have an regularly scheduled emails, newsletters or communications to your networks? Include one of our UQ Giving Day advertisement blocks in your next digital communication and hyperlink your [URL] to the image! If you don't have an ambassador URL feel free to link The Queensland Commitment.
UQ GIVING DAY LOGOS
The files below have been provided with a transparent background to enable easy inclusion in your digital promotions. The UQ Giving Day logo is available in three colour variations; purple gradient, reverse (white), and mono. The Giving Day logo is a simple, yet distinctive text-based treatment (wordmark).
The logo must always appear as pictured to the right; there is no landscape logo option as this will simply look like regular text. Never re-create the Giving Day logo. Use only the approved electronic files provided. Please maintain clear space around the logo to ensure visibility. The minimum clear space is calculated by using half the width of the ‘U’ at any given size. Where possible, a greater clear space is preferred.
For more do's and don'ts about the UQ Giving Day Logo, download the UQ Giving Day Style Guide here.
PURPLE GRADIENT
REVERSE (WHITE)
